About Us


We have been helping startups and established companies break into the equine market for the past 15 years.

Our co-founders, Joel Landsman and Liz Newman, have more than 50 years combined experience working in all sectors of the equine industry.

Why Us?

We advise entrepreneurs and companies that plan to produce goods or services for equines on the viability of their offering, the competition, as well as carrying out field trials for testing and market research purposes.

Our sister company Horse Homes works with many clients building new equine facilities worldwide who are keen to have insights into new products at the pre-launch stage



Contact Us

email: liz@disruptequine.com